Pay-Per-Click (PPC) Management Services

Pay Per Click (PPC) is an online advertising format that allows you to buy your way to the top of search results pages for search phrases relevant to your business personal web site. Businesses and individuals can buy advertising space on specific search phrases (on certain search engines), and are then charged each time an individual web surfer clicks through to their website.

The adverts are ranked based on how much a business or individual is willing to pay to advertise for each search phrase. For example, the ranking order in Google is a combination of the bid amount and the popularity of the advert.

The adverts are purchased through Pay Per Click (PPC) advertising suppliers. The two largest PPC suppliers happen to be owned by Google and Yahoo!®;. Google's program is called AdWords and displays results on Google.com, AOL, Ask Jeeves and many smaller search engines, whilst Yahoo's program is run by an acquired company called Overture, and the results appear from Yahoo!®, MSN®, AltaVista, and a few other syndication partners.

To enquire or learn more about our PPC Management services, call us on +44 (0)207 099 2181 or contact us using our online contact form, alternatively, you can view out PPC Management Service packages here.

You can learn more about PPC on Wikipedia ...